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University promotional materials

Identifier: GV013-01

Collection Description

This series contains promotional materials created by institutional marketing, administrative offices, student groups, academic disciplines, and staff and faculty groups. Materials include informational brochures and promotional materials for events, programs, and ceremonies. Files from the 1960-1980s come from predecessor departments which were responsible for public relations. Beginning in the 1990s, the Archives began collecting promotional materials distributed to the university community as flyers and handouts. At that time, documents collected by the Archives were filed individually or in groups by topic under an alphanumeric classification system. In 2012 they were removed and interfiled with other public relations materials. This series is a result of the reorganization. The office of Institutional Marketing submits new promotional materials to the University Archives annually, and those materials are combined with materials collected by the Archives and added to this series.


  • 1960–2015


Access to Materials

Collection is open for research use. Materials may be accessed by request at Special Collections and University Archives in Seidman House. Materials do not circulate.

Administrative History

Institutional Marketing is a unit dedicated to serving Grand Valley by enhancing the image and visibility of the university. It provides resources for departments and organizations within the university to help communicate messages and strengthen the university’s image. Institutional Marketing is responsible for design and publication of departmental communications, the University website and for designing and implementing marketing plans, image and recruitment materials. In 2007, Institutional Marketing was established to focus on marketing and publications, while News and Information Services performed the media relations and photography.


27.5 Linear Feet (22 boxes)

Language of Materials



Arranged chronologically, thereunder alphabeticaly by topic.

Classification Code

Formerly 2 AP and 101-114 AP

University promotional materials, GV013.01
Special Collections & University Archives
Description rules
Describing Archives: A Content Standard
Language of description
Script of description
Code for undetermined script
Language of description note

Revision Statements

  • 2016: Re-processed and finding aid revised.

Repository Details

Part of the Grand Valley State University Special Collections and University Archives Repository

Seidman House
1 Campus Drive
Allendale MI 49401 United States